(Article) The Four Main Things that Investors Look for in a Startup | Both Sides of the Table

This is a good overview that is worth keeping in mind. I still like the Blue Ocean Strategies factors, but this gets to the point too.

The Four Main Things that Investors Look for in a Startup | Both Sides of the Table

"1. Momentum,
2. Management Team,
3. Market Size, and
4. Money."